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Will the New Apple iPhone Cause Poverty?

There is a na?ve belief that, as the rich get richer, they consume more of the world's resources and - in so doing - leave an ever dwindling amount of stuff over for the poor. In which case, purchasing the new Apple iPhone must lead to poverty.

As those from Naomi Klein, to UK-based Enough, to members of the far left, delight in continually saying, "The USA alone, with only 6% of the world's population, consumes 30% of its resources."

I did mention that they were na?ve.

At worst the iPhone will have no material impact on the lives of refugees from the conflict in Darfur or those suffering under the dictatorship in Zimbabwe. They are not involved in its production and none of the materials required for its manufacture are sourced from hopelessly impoverished nations.

At best the iPhone will result in a globally improving standard of living. Consider the phone in isolation. To come into existence required the work of designers, materials manufacturers, software coders, factories and assembly lines. The iPhone may become as iconic as the iPod; in which case - on its own - it will result in the creation of thousands of new jobs simply to produce it.

Consider now the iPhone's impact on other phone manufacturers. If, as is to be expected from Apple, the phone is a technological leap ahead of its competitors, then they too will have to invest in their own products just to keep up. More designers, materials manufacturers, software coders, factories and assembly lines will be required. This will create even more new jobs.

More importantly, though, is the change to the overall standard of living. The base level of technology will rise. Our base expectations from the products we buy increases. In other words, even though - initially - the iPod will only be affordable by the wealthiest societies in the world, the ultimate effect will be that the new technology will spread everywhere.

Mobile phones were first the exclusive purvey of the very rich. As they became commoditised they spread to all reaches of society. Now, even a war zone like Somalia with no real government, has mobile phone access.

There are places in the world where it is completely uneconomical to offer formal banking services. Dangerous places where cash can easily be stolen. The ready availability of cellular technology has allowed sophisticated banking services to be offered in developing countries at a price that the poor can afford. MTN Banking, in South Africa, replaces a physical bank with a mobile phone, and requires only a phone call to subscribe.

Cellular phones have improved the livelihoods of millions of poor subsistence farmers by allowing them to contact buyers and learn what consumers want. Daniel Mashva, a rural farmer in South Africa, uses his phone to dial a virtual trading platform and sells his produce direct from his small thatched hut on the fringe of the vast Kruger National Park. "I check the prices for the day on my phone and when it's a good price I sell. I can even try to ask for a higher price if I see there are lots of buyers."

It is consumerism which has resulted in the technological revolution that created cheap telecommunications. And it is this rising standard of living that is improving the lives even of the poorest in the world.

So, congratulations Apple, we wish you every success in saving the world. Even if that wasn't your original intention.

Gavin Chait is a director of, South African-based, Whythawk Ratings, (white-hawk) who promote economic development by impartially measuring and rating the effectiveness of the health, welfare and poverty relief interventions of development organisations and charities. Whythawk also conducts research on behalf of donors to investigate regional development needs and assist in ongoing surveillance and vigilance of their interventions thereafter. whythawk.com/

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Mac OS X Software Support Select


Mac OS X Server Software Support delivers phone and email support for advanced server operation, migration and integration issues. All three plans provide support for technical issues that require the use of command-line tools for resolution. Whether you have occasional questions or you need assistance on a regular basis, Apple has a plan to fit your requirements. Each plan provides up to one year of coverage. Depending on the program you select -- Alliance, Preferred, or Select Support -- product features can include unlimited support incidents, up to four designated customer support contacts, one hour response for priority 1 (server down) issues 24/7, an onsite technical review, and more. Whether your business deploys Mac OS X and Mac OS X Server network-wide or is migrating to Mac OS X, you'll find Mac OS X Server Software Support invaluable to your organization. Each plan also includes AppleCare Help Desk Support and a single copy of AppleCare Help Desk Tools. AppleCare Help Desk Support provides each designated contact an unlimited number of support incidents for software installation, launch, and use; hardware and software diagnosis and troubleshooting; and issue isolation for Apple-based solutions. In addition, each of your designated contacts will have access to Apple's professional online support resources, online updates of the latest tools and software patches, and prompt email notification of Apple technical issues. AppleCare Help Desk Tools provides a library of Mac OS installation and hardware diagnostics discs that is updated quarterly. Mac OS X Server Software Support - Select covers up to 10 enterprise-level support incidents and provides four-hour response for priority 1 issues (server down), 12 hours a day, 7 days a week. Unused incidents expire after one year. For more information, call 1-800-APL-CARE (1-800-275-2273) or visit: http://www.apple.com/support/products/ macosxserver_sw_supt.htmlMac OS X Server Software Support delivers phone and email support for advanced server operation, migration and integration issues. All three plans provide support for technical issues that require the use of command-line tools for resolution. Whether you have occasional questions or you need assistance on a regular basis, Apple has a plan to fit your requirements. Each plan provides up to one year of coverage. Depending on the program you select -- Alliance, Preferred, or Select Support -- product features can include unlimited support incidents, up to four designated customer support contacts, one hour response for priority 1 (server down) issues 24/7, an onsite technical review, and more. Whether your business deploys Mac OS X and Mac OS X Server network-wide or is migrating to Mac OS X, you'll find Mac OS X Server Software Support invaluable to your organization. Each plan also includes AppleCare Help Desk Support and a single copy of AppleCare Help Desk Tools. AppleCare Help Desk Support provides each designated contact an unlimited number of support incidents for software installation, launch, and use; hardware and software diagnosis and troubleshooting; and issue isolation for Apple-based solutions. In addition, each of your designated contacts will have access to Apple's professional online support resources, online updates of the latest tools and software patches, and prompt email notification of Apple technical issues. AppleCare Help Desk Tools provides a library of Mac OS installation and hardware diagnostics discs that is updated quarterly. Mac OS X Server Software Support - Select covers up to 10 enterprise-level support incidents and provides four-hour response for priority 1 issues (server down), 12 hours a day, 7 days a week. Unused incidents expire after one year. For more information, call 1-800-APL-CARE (1-800-275-2273) or visit: http://www.apple.com/support/products/ macosxserver_sw_supt.html


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Canon PowerShot A590 IS Digital Camera


Get 8.0-megapixels, a 4x optical zoom, an Optical Image Stabilizer, and a large 2.5-inch LCD with the PowerShot A590 IS. A range of shooting modes--from manual to automatic including Canon's new Easy Mode--make picture-taking carefree. A DIGIC III Image Processor with Enhanced Canon Face Detection assures natural-looking results, while Motion Detection Technology reduces blur. For added creativity, attach wide or telephoto converter lenses. Features 8.0 Megapixels with 4x Optical Zoom, Optical Image Stabilizer, large bright 2.5-inch LCD for superb performance Easy Mode simplifies operation, and shooting modes from Manual to Automatic make picture-taking care-free DIGIC III Image Processor assures sharper images and better functionality; enhanced Canon Face Detection Technology sets focus, exposure, flash, and white balance automatically for greater freedom Motion Detection Technology automatically reduces blur by calculating subject movement and selecting ideal exposure and ISO settings Accepts Wide-Angle and Telephoto Converter Lenses for greater creativity; uses convenient AA batteries Print/share button for easy direct printing and downloading, plus ID Photo Print and Movie Print with select PIXMA Photo Printers and SELPHY Compact Photo Printers Specifications Image capture device: 8.0 megapixel, 1/2.5-inch type Charge Coupled Device (CCD) Total pixels: Approx. 8.3 megapixels Effective pixels: Approx. 8.0 megapixels Focal length: 5.8-23.2mm f/2.6-5.5 (35mm film equivalent: 35-140mm) Optical zoom: 4x Focusing range: Normal: 1.5 ft./45cm-infinity; Macro: 2.0 in.-1.5 ft./5-45 cm (WIDE), 12 in.-1.5 ft./30-50 cm (TELE) Autofocus system: TTL Autofocus; Manual focus (shooting standby only in movie mode) Viewfinder: Real-image optical zoom viewfinder LCD monitor: 2.5-in. amorphous silicon TFT LCD with approximately 115,000 pixels Maximum aperture: f/2.6 (W)-f/5.5 (T) Shutter speed: 15-1/2000 sec. (settable in Tv and M) ISO sensitivity: Auto, High ISO Auto, ISO...Get 8.0-megapixels, a 4x optical zoom, an Optical Image Stabilizer, and a large 2.5-inch LCD with the PowerShot A590 IS. A range of shooting modes--from manual to automatic including Canon's new Easy Mode--make picture-taking carefree. A DIGIC III Image Processor with Enhanced Canon Face Detection assures natural-looking results, while Motion Detection Technology reduces blur. For added creativity, attach wide or telephoto converter lenses. Features 8.0 Megapixels with 4x Optical Zoom, Optical Image Stabilizer, large bright 2.5-inch LCD for superb performance Easy Mode simplifies operation, and shooting modes from Manual to Automatic make picture-taking care-free DIGIC III Image Processor assures sharper images and better functionality; enhanced Canon Face Detection Technology sets focus, exposure, flash, and white balance automatically for greater freedom Motion Detection Technology automatically reduces blur by calculating subject movement and selecting ideal exposure and ISO settings Accepts Wide-Angle and Telephoto Converter Lenses for greater creativity; uses convenient AA batteries Print/share button for easy direct printing and downloading, plus ID Photo Print and Movie Print with select PIXMA Photo Printers and SELPHY Compact Photo Printers Specifications Image capture device: 8.0 megapixel, 1/2.5-inch type Charge Coupled Device (CCD) Total pixels: Approx. 8.3 megapixels Effective pixels: Approx. 8.0 megapixels Focal length: 5.8-23.2mm f/2.6-5.5 (35mm film equivalent: 35-140mm) Optical zoom: 4x Focusing range: Normal: 1.5 ft./45cm-infinity; Macro: 2.0 in.-1.5 ft./5-45 cm (WIDE), 12 in.-1.5 ft./30-50 cm (TELE) Autofocus system: TTL Autofocus; Manual focus (shooting standby only in movie mode) Viewfinder: Real-image optical zoom viewfinder LCD monitor: 2.5-in. amorphous silicon TFT LCD with approximately 115,000 pixels Maximum aperture: f/2.6 (W)-f/5.5 (T) Shutter speed: 15-1/2000 sec. (settable in Tv and M) ISO sensitivity: Auto, High ISO Auto, ISO...


Price: 179.95 USD



Bose Companion 2 Series II Multimedia Speaker System


Enjoy a significant upgrade in sound and style from the speakers that came with your computer. Companion 2 speakers deliver both the subtleties in your music and the rousing resonance of movie and game sound effects. Think of them as giving new voice to your computer. And with Bose TrueSpace stereo signal processing, that voice really has some reach. Experience a spacious, dramatic soundstage that seems to extend beyond the desktop speakers--whether you've set them next to your monitor or placed them farther apart. You'll also appreciate the clear, robust response for those challenging low musical notes and sound effects. These sleek and compact speakers fit easily in their surroundings to save valuable desktop space. Dual inputs make it a snap to connect your computer and portable audio sources at the same time. Both volume and the headphone jack reside on the front of one speaker to provide easy control over your listening experience.Enjoy a significant upgrade in sound and style from the speakers that came with your computer. Companion 2 speakers deliver both the subtleties in your music and the rousing resonance of movie and game sound effects. Think of them as giving new voice to your computer. And with Bose TrueSpace stereo signal processing, that voice really has some reach. Experience a spacious, dramatic soundstage that seems to extend beyond the desktop speakers--whether you've set them next to your monitor or placed them farther apart. You'll also appreciate the clear, robust response for those challenging low musical notes and sound effects. These sleek and compact speakers fit easily in their surroundings to save valuable desktop space. Dual inputs make it a snap to connect your computer and portable audio sources at the same time. Both volume and the headphone jack reside on the front of one speaker to provide easy control over your listening experience.


Price: 99.95 USD



Iomega 500GB UltraMax Desktop Hard Drive


The Iomega UltraMax 500GB Hard Drive delivers transfer rates of up to 480 Mbps and can be connected to any computer equipped with FireWire 400 or Hi-Speed USB 2.0 ports. It delivers a powerful data storage solution that's essential for digital enthusiasts. Plus this high-performance drive includes backup and recovery software to ensure the security of all your critical files.The Iomega UltraMax 500GB Hard Drive delivers transfer rates of up to 480 Mbps and can be connected to any computer equipped with FireWire 400 or Hi-Speed USB 2.0 ports. It delivers a powerful data storage solution that's essential for digital enthusiasts. Plus this high-performance drive includes backup and recovery software to ensure the security of all your critical files.


Price: 149.95 USD



Parallels Desktop 3.0 for Mac


Now it's easy to run Windows and other compatible operating systems on your Intel-based Mac--simultaneously with Mac OS X. Parallels Desktop 3.0 for Mac lets you switch back and forth between Mac OS X and full-screen Windows XP with a simple keystroke. Or you can run Windows inside a window right on your Macintosh desktop. So you're free to use important applications that are currently available only for Windows--programs like Microsoft Project, Access, Money, Act!, Internet Explorer, and more. Even better, Parallels Desktop for Mac doesn't require any rebooting.Now it's easy to run Windows and other compatible operating systems on your Intel-based Mac--simultaneously with Mac OS X. Parallels Desktop 3.0 for Mac lets you switch back and forth between Mac OS X and full-screen Windows XP with a simple keystroke. Or you can run Windows inside a window right on your Macintosh desktop. So you're free to use important applications that are currently available only for Windows--programs like Microsoft Project, Access, Money, Act!, Internet Explorer, and more. Even better, Parallels Desktop for Mac doesn't require any rebooting.


Price: 79.95 USD



Canon PowerShot SD1100 IS Digital Camera


The PowerShot SD1100 IS Digital ELPH is the ultimate image-maker. It delivers Canon's most advanced technology, while adding a new burst of excitement to Canon's Perpetual Curve design. Features 8.0 Megapixel Digital ELPH with 3x Optical Zoom and Optical Image Stabilizer Enhanced Canon Face Detection Technology automatically sets focus, exposure, flash, and white balance for greater shooting freedom Motion Detection Technology automatically reduces blur by calculating subject movement and selecting ideal exposure and ISO settings 2.5-inch PureColor LCD II for bright, accurate color with better viewing from wide angles DIGIC III Image Processor for sharper images and improved functionality Print/share button for easy direct printing and downloading, plus ID Photo Print and Movie Print with select PIXMA Photo Printers and SELPHY Compact Photo Printers Specifications Image capture device: 8.0 megapixel, 1/2.5-inch type Charge Coupled Device (CCD) Total pixels: Approx. 8.3 megapixels Effective pixels: Approx. 8.0 megapixels Focal length: 6.2-18.6mm f/2.8-4.9 (35mm film equivalent: 38-114mm) Optical zoom: 4x Focusing range: Normal: 12 in./30cm-infinity; Macro: 1.2 in.-1.6 ft./3-50 cm (WIDE), 1.2 in.-1.6 ft./3-50 cm (TELE); Digital Macro: 1.2-3.9 in./3-10 cm (WIDE) Autofocus system: TTL Autofocus Viewfinder: Real-image optical zoom viewfinder LCD monitor: 2.5-in. low-temperature polycrystalline silicon TFT LCD with wide viewing angle (PureColor LCD II); approx. 230,000 pixels Maximum aperture: f/2.8 (W)-f/4.9 (T) Shutter speed: 15-1/1500 sec.; Long Shutter operates with noise reduction when manually set at 1.3-15 sec. ISO sensitivity: Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent * Built-in flash: Auto, Red-Eye Reduction, Auto Red-Eye Reduction, Flash On, Flash Off; FE lock, Slow Synchro Storage media: SD/SDHC Memory Card, MultiMediaCard, MMC Plus Card, HC MMC Plus Card Computer interface: USB 2.0 Hi-Speed (mini-B jack) Video out: NTSC/PAL Audio out:...The PowerShot SD1100 IS Digital ELPH is the ultimate image-maker. It delivers Canon's most advanced technology, while adding a new burst of excitement to Canon's Perpetual Curve design. Features 8.0 Megapixel Digital ELPH with 3x Optical Zoom and Optical Image Stabilizer Enhanced Canon Face Detection Technology automatically sets focus, exposure, flash, and white balance for greater shooting freedom Motion Detection Technology automatically reduces blur by calculating subject movement and selecting ideal exposure and ISO settings 2.5-inch PureColor LCD II for bright, accurate color with better viewing from wide angles DIGIC III Image Processor for sharper images and improved functionality Print/share button for easy direct printing and downloading, plus ID Photo Print and Movie Print with select PIXMA Photo Printers and SELPHY Compact Photo Printers Specifications Image capture device: 8.0 megapixel, 1/2.5-inch type Charge Coupled Device (CCD) Total pixels: Approx. 8.3 megapixels Effective pixels: Approx. 8.0 megapixels Focal length: 6.2-18.6mm f/2.8-4.9 (35mm film equivalent: 38-114mm) Optical zoom: 4x Focusing range: Normal: 12 in./30cm-infinity; Macro: 1.2 in.-1.6 ft./3-50 cm (WIDE), 1.2 in.-1.6 ft./3-50 cm (TELE); Digital Macro: 1.2-3.9 in./3-10 cm (WIDE) Autofocus system: TTL Autofocus Viewfinder: Real-image optical zoom viewfinder LCD monitor: 2.5-in. low-temperature polycrystalline silicon TFT LCD with wide viewing angle (PureColor LCD II); approx. 230,000 pixels Maximum aperture: f/2.8 (W)-f/4.9 (T) Shutter speed: 15-1/1500 sec.; Long Shutter operates with noise reduction when manually set at 1.3-15 sec. ISO sensitivity: Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent * Built-in flash: Auto, Red-Eye Reduction, Auto Red-Eye Reduction, Flash On, Flash Off; FE lock, Slow Synchro Storage media: SD/SDHC Memory Card, MultiMediaCard, MMC Plus Card, HC MMC Plus Card Computer interface: USB 2.0 Hi-Speed (mini-B jack) Video out: NTSC/PAL Audio out:...


Price: 249.95 USD



Canon PowerShot SD1100 IS Digital Camera (Pink)


The PowerShot SD1100 IS Digital ELPH is the ultimate image-maker. It delivers Canon's most advanced technology, while adding a new burst of excitement to Canon's Perpetual Curve design. Features 8.0 Megapixel Digital ELPH with 3x Optical Zoom and Optical Image Stabilizer Enhanced Canon Face Detection Technology automatically sets focus, exposure, flash, and white balance for greater shooting freedom Motion Detection Technology automatically reduces blur by calculating subject movement and selecting ideal exposure and ISO settings 2.5-inch PureColor LCD II for bright, accurate color with better viewing from wide angles DIGIC III Image Processor for sharper images and improved functionality Print/share button for easy direct printing and downloading, plus ID Photo Print and Movie Print with select PIXMA Photo Printers and SELPHY Compact Photo Printers Specifications>/h4> Image capture device: 8.0 megapixel, 1/2.5-inch type Charge Coupled Device (CCD) Total pixels: Approx. 8.3 megapixels Effective pixels: Approx. 8.0 megapixels Focal length: 6.2-18.6mm f/2.8-4.9 (35mm film equivalent: 38-114mm) Optical zoom: 4x Focusing range: Normal: 12 in./30cm-infinity; Macro: 1.2 in.-1.6 ft./3-50 cm (WIDE), 1.2 in.-1.6 ft./3-50 cm (TELE); Digital Macro: 1.2-3.9 in./3-10 cm (WIDE) Autofocus system: TTL Autofocus Viewfinder: Real-image optical zoom viewfinder LCD monitor: 2.5-in. low-temperature polycrystalline silicon TFT LCD with wide viewing angle (PureColor LCD II); approx. 230,000 pixels Maximum aperture: f/2.8 (W)-f/4.9 (T) Shutter speed: 15-1/1500 sec.; Long Shutter operates with noise reduction when manually set at 1.3-15 sec. ISO sensitivity: Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent Built-in flash: Auto, Red-Eye Reduction, Auto Red-Eye Reduction, Flash On, Flash Off; FE lock, Slow Synchro Storage media: SD/SDHC Memory Card, MultiMediaCard, MMC Plus Card, HC MMC Plus Card Computer interface: USB 2.0 Hi-Speed (mini-B jack) Video out: NTSC/PAL Audio out:...The PowerShot SD1100 IS Digital ELPH is the ultimate image-maker. It delivers Canon's most advanced technology, while adding a new burst of excitement to Canon's Perpetual Curve design. Features 8.0 Megapixel Digital ELPH with 3x Optical Zoom and Optical Image Stabilizer Enhanced Canon Face Detection Technology automatically sets focus, exposure, flash, and white balance for greater shooting freedom Motion Detection Technology automatically reduces blur by calculating subject movement and selecting ideal exposure and ISO settings 2.5-inch PureColor LCD II for bright, accurate color with better viewing from wide angles DIGIC III Image Processor for sharper images and improved functionality Print/share button for easy direct printing and downloading, plus ID Photo Print and Movie Print with select PIXMA Photo Printers and SELPHY Compact Photo Printers Specifications>/h4> Image capture device: 8.0 megapixel, 1/2.5-inch type Charge Coupled Device (CCD) Total pixels: Approx. 8.3 megapixels Effective pixels: Approx. 8.0 megapixels Focal length: 6.2-18.6mm f/2.8-4.9 (35mm film equivalent: 38-114mm) Optical zoom: 4x Focusing range: Normal: 12 in./30cm-infinity; Macro: 1.2 in.-1.6 ft./3-50 cm (WIDE), 1.2 in.-1.6 ft./3-50 cm (TELE); Digital Macro: 1.2-3.9 in./3-10 cm (WIDE) Autofocus system: TTL Autofocus Viewfinder: Real-image optical zoom viewfinder LCD monitor: 2.5-in. low-temperature polycrystalline silicon TFT LCD with wide viewing angle (PureColor LCD II); approx. 230,000 pixels Maximum aperture: f/2.8 (W)-f/4.9 (T) Shutter speed: 15-1/1500 sec.; Long Shutter operates with noise reduction when manually set at 1.3-15 sec. ISO sensitivity: Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent Built-in flash: Auto, Red-Eye Reduction, Auto Red-Eye Reduction, Flash On, Flash Off; FE lock, Slow Synchro Storage media: SD/SDHC Memory Card, MultiMediaCard, MMC Plus Card, HC MMC Plus Card Computer interface: USB 2.0 Hi-Speed (mini-B jack) Video out: NTSC/PAL Audio out:...


Price: 249.95 USD



News about iphone marketing mobile transform
Boyden Executive Outlook Reveals Increasing Need for Management ... - MarketWatch

Tue, 07 Oct 2008 10:01:15 GMT

Boyden Executive Outlook Reveals Increasing Need for Management ... MarketWatch - Oct 7, 2008 The success of Apple iPhone and other smart phone competitors is driving up talent demand in Technology. Managers with knowledge base and creativity in ...

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